Shades of Nature

Shades of Nature

For
Diego Gutierrez
Quote Expires
4/4/25
Existing Site Assessment

I reviewed your existing site and wanted to offer some notes and let you know how I would improve them.

Built on Wordpress

While Wordpress does have some value, for most people the issues outweigh this value. The most important issues are that Wodrpress sites are complex to manage and edit for the end user and many site features rely on plugins that are unreliable and can break without notice leaving parts of your site unaccessible. My system Webflow is the only platform I work on because of it's consistency and reliability and I can gaurentee that all site functionality will always be operational.

Template

Templates often have way more content and structure than is needed so much of it either gets removed or doesn't get used. For example, there are several links on your current site that either go no where or most likely won't be used for your site such as News & Articles, Ticket Support, Blog, Help Desk, etc. My build will be totally custom so it will only have what is used and needed which helps the site run more efficiently.

UX/UI Issues

The most important thing on most sites is the contact form because this is how you get leads. On the current site the form pops up automatically seconds after loading and jumps you to the bottom of the page which is jarring. Additionally, the form doesn't render properly on other pages leaving it transparent and hard to read. This is a major user experience issue and will certainly deter people from the site.

These issues often stem from developers who rely on templates and don't understand the underlying code that causes them. I build everything manually and am meticulous about user experience to avoid anything that would hinder site navigation.

Lead Capture Strategy

Websites for businesses should always be directing people to contact you or give you their information so you can follow up and complete sales. The current site has call to action buttons throughout but there doesn't seem to be a consistent destination. Some lead to the About Us page, some jump you back to the top of the page, and others open the broken form. I design everything on the site to display value and encourage people to move down the sales funnel towards becoming a client.

1. Website build

To begin I will send over a few design examples to get a feel for your style preferences then build out a preliminary page to make sure everything is inline with your vision. Once the aesthetic is defined I will build out the rest of the pages outlined below. This will be a completely custom build so it can be tailored to the content you provide.

Pages

  • Home Page
  • About Us
  • Our Services (1 dedicated page per service)
  • Contact/Get a Quote
  • Projects

Content Structured for Search Engine Optimization

  • Semantic Heading Structure
  • Meta Information
  • Open Graph Images
  • Alt Tags on Images
  • File Compression
  • Code Optimization

Leads Forms (Submissions Sent to Your Email)

Project Galleries

Responsive and Optimized for All Devices

Editor Access for Adding, Editing, and Managing The Website (3 seats)

2. Hosting

This includes hosting costs plus ongoing maintenance to ensure everything on your website is always running smoothly. Any site/content updates done by me or design changes after completion are billed at $100/hour.

Premium Hosting with 99.99% Uptime

SSL Certificate

Dynamic Sitemap

Analytics Pixel Setup (if needed)

Google Search Console Setup

Lifelong Website Backups

Personal Website Support & Advice

3. SEO

I will assist in developing an SEO strategy to get organic leads and boost search engine ranking.

Keyword Planning

Targeted Service Lead Pages

Advise on Business Profile Setup

  • Google
  • Apple
  • Yelp

Questions?

If you have any questions or would like me to explain any part of this proposal further feel free to call or email anytime.

Next Steps...

If this looks great and you want to begin working together click below to request a contract and invoice. The payment terms are 50% up front and 50% upon completion of the outlined scope.

If this looks great and you want to begin working together click below to pay the deposit. We will reach out right away with additional information.