Shades of Nature

I reviewed your existing site and wanted to offer some notes and let you know how I would improve them.

Built on Wordpress

While Wordpress does have some value, for most people the issues outweigh this value. The most important issues are that Wodrpress sites are complex to manage and edit for the end user and many site features rely on plugins that are unreliable and can break without notice leaving parts of your site unaccessible. My system Webflow is the only platform I work on because of it's consistency and reliability and I can gaurentee that all site functionality will always be operational.

Template

Templates often have way more content and structure than is needed so much of it either gets removed or doesn't get used. For example, there are several links on your current site that either go no where or most likely won't be used for your site such as News & Articles, Ticket Support, Blog, Help Desk, etc. My build will be totally custom so it will only have what is used and needed which helps the site run more efficiently.

UX/UI Issues

The most important thing on most sites is the contact form because this is how you get leads. On the current site the form pops up automatically seconds after loading and jumps you to the bottom of the page which is jarring. Additionally, the form doesn't render properly on other pages leaving it transparent and hard to read. This is a major user experience issue and will certainly deter people from the site.

These issues often stem from developers who rely on templates and don't understand the underlying code that causes them. I build everything manually and am meticulous about user experience to avoid anything that would hinder site navigation.

Lead Capture Strategy

Websites for businesses should always be directing people to contact you or give you their information so you can follow up and complete sales. The current site has call to action buttons throughout but there doesn't seem to be a consistent destination. Some lead to the About Us page, some jump you back to the top of the page, and others open the broken form. I design everything on the site to display value and encourage people to move down the sales funnel towards becoming a client.